SearchCap: Google search bar, new rich snippets, Bing partner program

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Google launches Q&A structured data for Question & Answer pages   Dec 3, 2018 by Barry Schwartz Check out these new Google rich results for Q&A style pages.

From Search Engine Land

Bing Partner Program shifting to calendar-year qualifications   Dec 3, 2018 by Robin Kurzer The change will take effect in January.

The state of local SEO — get industry insights for 2019   Dec 3, 2018 by Digital Marketing Depot Local search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's marketers need both the big picture — relating to customers in the real world — as well as little details like questions submitted on a Google Knowledge Panel. And […]

Amazon product ads evolution: A harbinger of Amazon local advertising?   Dec 3, 2018 by Adam Dorfman Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.

Google's local pack adds 'sold here' label on query match   Dec 3, 2018 by Barry Schwartz Local business may want to check out this new "sold here" feature to gain more exposure in Google.

Google Map's tracking problems keep piling up   Dec 3, 2018 by Brian Ussery Investigators seem confused about the differences between Google's account, device, app and web settings.

Report: EU antitrust unit exploring broader local search complaint against Google   Dec 3, 2018 by Greg Sterling The focus now moves to travel, hotels and restaurants.

Google officially rolling out new search bar with sticky header, rounded search bar   Dec 1, 2018 by Barry Schwartz After months of testing, Google is rolling out the new search bar for the search results page.

Quora unveils new Promoted Answers ad unit   Nov 30, 2018 by Robin Kurzer The Promoted Answers unit has the same targeting options as the platform's other ad formats.

Wanted: Nominations for this year's 'Naughty & Nice' list   Nov 30, 2018 by Barry Levine Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they've done in 2018?

From Marketing Land

YouTube drops paywall from some Originals, explores advertising   Dec 3, 2018 by Robin Kurzer The details are still in the works, but some programs will become ad-supported.

4 strategies to drive growth in 2019 with voice and the call channel   Dec 3, 2018 by Digital Marketing Depot As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.

Twitter's #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for   Dec 3, 2018 by Amy Gesenhues All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game.

IAB Tech Lab issues revised ads.txt for apps   Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps.

Search News From Around The Web

7 Search Ranking Factors Analyzed: A Follow-Up Study, Moz

An exclusive look inside Google in-house incubator Area 120, Fast Company

Google 2018 Holiday Decorations For Hanukkah, Christmas & Kwanzaa, Search Engine Roundtable

Organic Discovery SERPs vs. Pitchable SERPs, Siege Media

Page Speed for SEO: Here's Why It Maters, Stone Temple

Reserve With Google – Which Categories & Services Are Eligible?, Mike Blumenthal

The Friendship That Made Google Huge, The New Yorker

Zero-Result SERPS Return & SERP Features In Flux, RankRanger

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