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2018年12月4日 星期二

SearchCap: Google Search Console bug, AdStage news, Local Services ads

 


 
Featured story
 

Google Search Console reporting bug drops some image search data

 

Dec 4, 2018 by Barry Schwartz

Beware of another reporting glitch in Google Search Console.

 
From Search Engine Land
 
Don't skip these critical recurring SEO tasks
  Dec 4, 2018 by Jeremy Knauff

As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis.

 
Dive deep on best practices in search. Attend an SMX workshop!
  Dec 4, 2018 by Search Engine Land

Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That's why SMX® West offers in-depth workshops conducted by the world's leading subject matter experts in SEO, SEM, in-house, and digital marketing. Workshops will be held Friday, February 1 at the San Jose Convention Center. Each provides: In-depth instruction from […]

 
AdStage's new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
  Dec 4, 2018 by Ginny Marvin

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.

 
Local Services by Google expands beyond US into Canada
  Dec 4, 2018 by Ginny Marvin

The company is also running a test in the U.S. to show the number of local bookings businesses have received.

From Marketing Land
 
Do brand politics impact consumer purchases? It's complicated
  Dec 4, 2018 by Greg Sterling

Multiple variables may affect how consumers react to brands that take a stand.

 
Take our poll: Is the Time Well Spent movement influencing social media marketing plans?
  Dec 4, 2018 by Amy Gesenhues

Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies.

 
Back to basics: Measuring your social media efforts with unique acquisition channels
  Dec 4, 2018 by Alan K'necht

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion.

 
Email's humble beginnings and the birth of tracking pixels
  Dec 4, 2018 by Len Shneyder

Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail client.

 
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
  Dec 4, 2018 by Ginny Marvin

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes.


 
 

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