SearchCap: Google Search Console report change, Google Shopping expands, SinglePlatform with Moz

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Google officially drops support for several old Search Console reports   Dec 14, 2018 by Barry Schwartz As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console.

From Search Engine Land

Google adds pay for conversions bidding in Display campaigns   Dec 14, 2018 by Ginny Marvin Display advertisers can pay for conversions rather than clicks or impressions.

Do men and women value online reviews differently?   Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

SinglePlatform and Moz partner for restaurant SEO and content distribution   Dec 13, 2018 by Greg Sterling Each company will help the other's customers improve visibility and local discovery in search.

Google Shopping expands to India in English and Hindi   Dec 13, 2018 by Ginny Marvin Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.

From Marketing Land

Google adds pay for conversions bidding in Display campaigns   Dec 14, 2018 by Ginny Marvin Advertisers can pay for conversions rather than clicks or impressions.

Search News From Around The Web

SEO basics: What are long tail keywords?, Yoast

The Dark Side of Search: Brand Bidding on Black Friday, Adthena

3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday, Moz

Google finally rolls the new Discover out to the Google beta app, Android Police

How the Google Assistant masters conversations—and you can, too, this holiday season, Google Blog

Local SEOs Say Google Posts Traffic Declining, Search Engine Roundtable

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