SearchCap: Google’s filter bubble, live streams in search, exact match naming

2018年12月5日星期三

SearchCap: Google’s filter bubble, live streams in search, exact match naming

Featured story

Google search now supports live streams with Indexing API, structured data

Dec 5, 2018 by Barry Schwartz

Do you live stream video content? Here is a new way to get more exposure for that content in Google Search and Google Assistant.

From Search Engine Land

	Vote for the final winner in our "exact match" naming contest
	Dec 5, 2018 by Ginny Marvin We've tallied up the entries in our wholly unauthorized vote to rename exact match. It's time to choose a winner!

Compare 15 top marketing automation platforms

Dec 5, 2018 by Digital Marketing Depot

Regardless of your company's size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today's "B2B Marketing Automation Platforms: A […]

	The growing force of women in tech
	Dec 5, 2018 by Sponsored Content: CallTrackingMetrics While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let's let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a "boys' club" than the […]

	7 tactics to drive more links to your website
	Dec 5, 2018 by Paddy Moogan Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers.

	DuckDuckGo study says Google search personalization perpetuating 'filter bubble'
	Dec 4, 2018 by Greg Sterling Google's response is that significant SERP personalization is 'a myth.'

From Marketing Land

	Google now allows its Chrome browser to remove all ads from 'abusive' sites
	Dec 5, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.

	Facebook rolls out Group Stories globally, adds emoji reactions
	Dec 5, 2018 by Amy Gesenhues Group Admins have a variety of existing controls to monitor both the content and the members contributing to Stories.

	The best way to understand omnichannel is to work backward
	Dec 5, 2018 by Lewis Gersh Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it's because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology.

	Here's why Nike's Colin Kaepernick gamble wouldn't work for Under Armour
	Dec 5, 2018 by Matt Crush Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move.