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2018年12月18日 星期二

SearchCap: JavaScript nofollow, Google restaurant bookings, remarketing

 


 
Featured story
 

Automate your in-market audience bidding with this Google Ads script

 

Dec 18, 2018 by Daniel Gilbert

Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.

 
From Search Engine Land
 
Compare 17 top SEO tools and platforms
  Dec 18, 2018 by Digital Marketing Depot

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and […]

 
Remarketing tactics can mitigate post-holiday waste, here's how
  Dec 18, 2018 by Megan Taggart

Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.

 
Google testing restaurant booking with both 'reserve a table' and 'tables tomorrow' buttons
  Dec 17, 2018 by Barry Schwartz

Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test.

 
Can JavaScript override a nofollow meta tag?
  Dec 17, 2018 by Chris Sherman

Suppose you find yourself in a situation where you want Google to index certain pages, but you are required to use a template that uses the "nofollow" robots.txt meta tag. Can you use JavaScript to remove the tag when the page is fully rendered so that Google will index it? This question was recently posted […]

From Marketing Land
 
YouTube ad campaigns target 'TV screens' by default, coming to AdWords API in Jan.
  Dec 18, 2018 by Ginny Marvin

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well.

 
Get started with marketing automation–learn the terms you need to know
  Dec 18, 2018 by Digital Marketing Depot

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.

 
Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its 'Best of 2018' list
  Dec 18, 2018 by Amy Gesenhues

The brands recognized this year used Twitter to complement their other marketing efforts.

 
Why smarter SSPs would be a boon to publishers and advertisers
  Dec 18, 2018 by Keith Petri

Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.


 
 

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