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2018年4月30日 星期一

Forrester’s first report on martech spending, Oracle acquires Grapeshot & why attribution can be overrated

 


 
Featured story
 

Forrester's first report on media tech/services spending shows customer experience and AI are driving budgets

 

Apr 27, 2018 by Barry Levine

Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.

 
From MarTech Today
 
The MarTech Minute: Ex-Microsoft exec is new CMO at Sprinklr, Oracle acquires Grapeshot and more
  Apr 27, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed

 
Why attribution can be overrated & create unintended consequences
  Apr 27, 2018 by Scott Vaughan

Sure, attribution can be helpful, but contributor Scott Vaughan warns you must keep your eyes on your ultimate goal to avoid getting distracted.

From Marketing Land
 
Customer acquisition on social media — with your own data
  Apr 27, 2018 by Brian Handly

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.


 
 

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