Forrester's first report on media tech/services spending shows customer experience and AI are driving budgets
Apr 27, 2018 by Barry Levine
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.
The martech week in review: News and announcements in marketing technology this week that you might have missed
Sure, attribution can be helpful, but contributor Scott Vaughan warns you must keep your eyes on your ultimate goal to avoid getting distracted.
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.
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