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2018年4月24日 星期二

SearchCap: Google earnings, fake online reviews & paid search

 


 
Featured story
 

Reports: Fake reviews are a growing problem on Amazon, Google

 

Apr 24, 2018 by Greg Sterling

Facebook is reportedly the source of some of the fake review solicitations.

 
From Search Engine Land
 
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
  Apr 24, 2018 by Greg Sterling

The company reported nearly $27 billion in ad revenues.

 
So many paid search campaigns, so little time. Here's how to stay ahead of it all.
  Apr 24, 2018 by Christi Olson

Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.

 
Best practices for optimizing media-rich web page speed
  Apr 24, 2018 by Digital Marketing Depot

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times more customers would rather watch a video about a product than read about it. There has been explosive growth in the adoption of visual media to dramatically […]

From Marketing Land
 
7 ways protections for online content are being eroded
  Apr 24, 2018 by Wesley Young

Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections.

 
Facebook now letting users appeal posts that were removed for violating content standards
  Apr 24, 2018 by Amy Gesenhues

For the first time ever, Facebook has published the guidelines its internal teams use to decide what content is allowed on the site.

 
YouTube removed more than 8M videos for violent & extremist content during Q4 2017
  Apr 24, 2018 by Amy Gesenhues

YouTube says it's making strides in protecting viewers from abusive content, but brand safety is still not 100%.

 
Sharpen your digital marketing skills with an SMX Advanced workshop
  Apr 24, 2018 by Marketing Land

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there.

 
Facebook opens Authorization tab in Page settings for advertisers running political ads
  Apr 24, 2018 by Amy Gesenhues

While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now.


 
 

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