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2018年4月25日 星期三

Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

 


 
Featured story
 

Facebook continues to refine its app data & ad-targeting safety measures

 

Apr 25, 2018 by Amy Gesenhues

The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.

 
From Marketing Land
 
3 lessons learned from 365,000 Amazon furniture & home goods product pages
  Apr 25, 2018 by Andrew Waber

What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis.

 
Twitter updates TOS and privacy policy to comply with GDPR
  Apr 25, 2018 by Robin Kurzer

The social media company joins other large companies updating their policies to comply with the sweeping EU legislation.

 
New date! Customer data strategies & identity resolution webinar
  Apr 25, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?

 
At this year's MarTech Conference, trust takes a starring role
  Apr 25, 2018 by Barry Levine

It's appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.

 
Scott Brinker unveils his most populous Marketing Technology Landscape yet
  Apr 25, 2018 by Barry Levine

At this rate, we're soon going to need microscopes to keep up with the evolution of the martech ecosystem.

 
2018 Stackie Award winners: The most impactful martech stacks this year
  Apr 25, 2018 by Robin Kurzer

Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech conference.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 25, 2018 by Amy Gesenhues

Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets.

 
Are most companies ready for GDPR? It depends on who you ask
  Apr 25, 2018 by Robin Kurzer

A month out from the GDPR deadline, a number of surveys give conflicting answers as to company preparedness.

 
Managing martech relationships: Partnerships and agility in marketing
  Apr 25, 2018 by Andy Betts

Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.

 
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
  Apr 25, 2018 by Robin Kurzer

Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in the near future.

 
Jeremy Epstein paints a picture of post-blockchain marketing and advertising
  Apr 25, 2018 by Barry Levine

At our MarTech Conference, blockchain's most energetic proselytizer lays out what is taking place and what is coming.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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