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2018年4月30日 星期一

Surefire tactics to get the most value out of budget-limited campaigns

 


 

Surefire tactics to get the most value out of budget-limited campaigns

 

Apr 27, 2018 by Amy Bishop
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.

 


 
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Apr 26, 2018 by Andy Taylor
Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
 
Intent-based keyword research: Let Google be your guide
Apr 26, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.
 
How to use good ol' PPC to support fun and creative branded content
Apr 25, 2018 by Kevin Lee
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.
 
So many paid search campaigns, so little time. Here's how to stay ahead of it all.
Apr 24, 2018 by Christi Olson
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.
 

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