Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

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Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth   Apr 30, 2018 by Ginny Marvin The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital.

From Marketing Land

Forrester's first report on media tech/services spending shows customer experience and AI are driving budgets   Apr 30, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.

YouTube announces more moves to chip away at TV ad budgets   Apr 30, 2018 by Ginny Marvin The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.

You vs. data: Where people fit in modern retail marketing strategy   Apr 27, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Four publisher groups to Google: Your GDPR proposal 'severely falls short'   Apr 30, 2018 by Barry Levine The organizations point to Google's requirements that publishers collect consent and assume liability as some of the many issues.

Identity is having its moment, but most martech isn't ready   Apr 30, 2018 by Mike Sands With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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