Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations   Apr 26, 2018 by Greg Sterling The company posted 50 percent ad-revenue growth; 91 percent was mobile.

From Marketing Land

Sprinklr adds AI to its customer experience platform   Apr 27, 2018 by Barry Levine Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care.

Customer acquisition on social media — with your own data   Apr 27, 2018 by Brian Handly At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.

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Why attribution can be overrated & create unintended consequences   Apr 27, 2018 by Scott Vaughan Sure, attribution can be helpful, but contributor Scott Vaughan warns you must keep your eyes on your ultimate goal to avoid getting distracted.

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