SearchCap: PPC branded content & bad local reviews

Featured story

How to use good ol' PPC to support fun and creative branded content   Apr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

From Search Engine Land

How to regain trust lost by bad business listings   Apr 25, 2018 by Jamie Pitman Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared to lose customer trust and search rankings.

From Marketing Land

Facebook continues to refine its app data & ad-targeting safety measures   Apr 25, 2018 by Amy Gesenhues The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.

3 lessons learned from 365,000 Amazon furniture & home goods product pages   Apr 25, 2018 by Andrew Waber What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis.

At this year's MarTech Conference, trust takes a starring role   Apr 25, 2018 by Barry Levine It's appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.

Scott Brinker unveils his most populous Marketing Technology Landscape yet   Apr 25, 2018 by Barry Levine At this rate, we're soon going to need microscopes to keep up with the evolution of the martech ecosystem.

Search News From Around The Web

What is local SEO? • SEO for beginners, Yoast

6 Ways to Block Spam SEO Traffic in Google Analytics, Jeff Bullas

Google Ranking & Algorithm Update Shifts Continue On For Over A Week, Search Engine Roundtable

Google: Major Redesigns & Issues With Search Traffic Loss, The SEM Post

Hourly Rank Tracking Experiment: Negative Queries, Irishwonder's Black Hat SEO Blog

It's 2018. We Need To Talk About 'Keyword Optimization', Smokehouse SEO

SearchResearch Challenge (4/25/18): What do these symbols mean?, SearchReSearch

Yandex Announces First Quarter 2018 Financial Results (NASDAQ:YNDX), ir.yandex

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us