網頁

2018年4月26日 星期四

SearchCap: Local search ads, Intent keywords & The Flying Housewife

 


 
Featured story
 

Intent-based keyword research: Let Google be your guide

 

Apr 26, 2018 by Jacob Baadsgaard

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.

 
From Search Engine Land
 
Look Ma, no keywords! Phrase-free AdWords campaigns are here
  Apr 26, 2018 by Andy Taylor

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

 
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
  Apr 26, 2018 by Amy Gesenhues

The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.

 
New date! Customer data strategies & identity resolution webinar
  Apr 26, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. 

From Marketing Land
 
Snapchat to test 6-second unskippable video 'Commercials' to run during Shows
  Apr 26, 2018 by Amy Gesenhues

The new ads will be exclusive to Snapchat's Shows content — the platform's premium TV-like videos produced by entertainment studios and TV networks.

 
Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 26, 2018 by Amy Gesenhues

Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets.

 
Report: Millennials least influenced by retail advertising, most active tech adopters
  Apr 26, 2018 by Greg Sterling

The bar is getting higher for retailers, and most of them won't clear it.

 
The conflicted marketer's take on AMP for Gmail
  Apr 26, 2018 by Kyle Henderick

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds.

 
New Gmail features are on the way, including a confidential mode that lets users expire messages
  Apr 25, 2018 by Amy Gesenhues

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks.

 
Reddit's native ads are now available in the Android app
  Apr 25, 2018 by Susan Wenograd

Promoted Posts are now available on Reddit's Android and iOS apps.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

沒有留言:

張貼留言