Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.
Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value.
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds.
Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!
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