Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds

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Tech companies organize two efforts to support personal data management — both called Open GDPR   Apr 17, 2018 by Barry Levine Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.

From MarTech Today

Adobe gets more serious about voice interaction with purchase of Sayspring   Apr 17, 2018 by Barry Levine The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact   Apr 17, 2018 by Greg Sterling Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales.

Countdown to compliance: What marketers need to know before the GDPR deadline   Apr 17, 2018 by EJ McGowan As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.

Best practices for optimizing media-rich webpage speed   Apr 17, 2018 by Digital Marketing Depot Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

From Marketing Land

Facebook's secret 'Loyalty Prediction' ad tool anticipates future user behavior & purchases   Apr 17, 2018 by Amy Gesenhues Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.

From Around The Web

Far more than 87m Facebook users had data compromised, MPs told, The Guardian

More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018, eMarketer

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