Adobe rains announcements, Decibel’s Digital Experience Score & IAB Tech Lab’s guidelines for OTT ads

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Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally   Apr 3, 2018 by Robin Kurzer The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network "wanted to extend privacy guarantees worldwide in spirit."

From MarTech Today

Adobe rains down announcements for its Experience Cloud   Apr 3, 2018 by Barry Levine At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services

Decibel launches a Score for digital experience   Apr 3, 2018 by Barry Levine The new platform tracks behavior and 'states of mind' to arrive at a number from 1 to 10, as a new kind of experiential KPI.

IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience   Apr 3, 2018 by Robin Kurzer The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.

Smart marketing still hinges on humanity, not technology   Apr 3, 2018 by Mike Sands As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.

Facebook's new Custom Audiences permission tool will require user consent confirmation   Apr 3, 2018 by Amy Gesenhues The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

From Marketing Land

MarTech salary survey results — See how yours compares   Apr 3, 2018 by Digital Marketing Depot MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two.

Facebook's new Custom Audiences permission tool will require user consent confirmation   Apr 2, 2018 by Amy Gesenhues The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.

From Around The Web

Instagram suddenly chokes off developers as Facebook chases privacy, TechCrunch

Buyer Intent Data: Your Secret to Great B2B Leads, MarketingProfs

With 360 Degree Photos and HD Quality Video, Messenger Gets Even More Visual, Facebook Newsroom

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