AppNexus loses MRC accreditations, Adverty’s platform for AR/VR ads & Zuck will testify

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AppNexus gives up MRC accreditations   Apr 5, 2018 by Ginny Marvin The ad tech firm has lost accreditation for all metrics and has withdrawn from the process.

From MarTech Today

Adverty launches 'first programmatic platform' for AR/VR in-app ads   Apr 5, 2018 by Barry Levine The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.

Facebook CEO Mark Zuckerberg will testify before Congress next week   Apr 5, 2018 by Robin Kurzer The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.

How data-driven display can now supercharge laser-focused demand gen   Apr 5, 2018 by John Steinert Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and affordable.

From Marketing Land

State of Digital Marketing Analytics in the Top 1000 Internet Retailers   Apr 5, 2018 by Digital Marketing Depot This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.

Facebook is now giving users the option to remove apps in bulk   Apr 4, 2018 by Amy Gesenhues The new feature is another action Facebook is taking to safeguard user privacy.

From Around The Web

App Store shrank for first time in 2017 thanks to crackdowns on spam, clones and more, TechCrunch

Hard Questions: Q&A with Mark Zuckerberg on Protecting People's Information, Facebook Newsroom

The death of the newsfeed, Benedict Evans

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