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2018年4月24日 星期二

Becoming customer-centric, Waze and Carto team up & more

 


 
Featured story
 

Becoming customer-centric: A tale of a changing MO organization

 

Apr 23, 2018 by Debbie Qaqish

Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication.

 


From MarTech Today


New date! Customer data strategies & identity resolution webinar
Apr 23, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]


From Marketing Land


Creating Landing Pages That Convert
Apr 23, 2018 by Digital Marketing Depot

If you're looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.


Waze and Carto team up for location-based urban intelligence
Apr 23, 2018 by Greg Sterling

The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.



 
 

MarTech kicks off this week: April 23-25, 2018 in San Jose

Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Tickets are still available, register now!

 

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