Expedia's gaze-driven video campaign, taking customer data personally & Facebook requires labels for political ads

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Expedia unveils a gaze-driven video campaign for resort hotels   Apr 9, 2018 by Barry Levine The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you 'Never Lift a Finger.'

From MarTech Today

Header bidding: The biggest trends for 2018 Apr 10, 2018 by Alex Bornyakov Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.

Connect with peers and the martech community Apr 10, 2018 by MarTech Today In two weeks, connect with more than 2,000 martech professionals and 100+ vendors. Tickets are still available!

Time for brands to take customer data personally Apr 9, 2018 by Nina Caruso As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.

Facebook to require authorization and labeling on all political and 'issue' ads, verification of large Pages and more Apr 9, 2018 by Robin Kurzer The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform.

From Marketing Land

Programmatic is an amazing tool for branding. Here's how to use it.   Apr 9, 2018 by Grace Kaye If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.

From Around The Web

As Mark Zuckerberg Prepares to Testify, Here's How Washington Could Regulate Silicon Valley, Wall Street Journal

Is the ad fraud problem really getting better? New research suggests not , Econsultancy

The Future of Customer Experience Is AI: Are You Ready? , CMS Wire

The Savvy Marketers Guide , Ignite Visibility

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