GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers

Featured story

How Salesforce and Demandbase are handling GDPR for B2B   Apr 6, 2018 by Barry Levine Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.

From MarTech Today

The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate   Apr 6, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

How the acceleration of AI will drive digital transformation: Automation and personalization   Apr 6, 2018 by Jim Yu Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.

Survey: Chasm exists between brands and consumers on data privacy   Apr 6, 2018 by Greg Sterling Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.

From Marketing Land

Get the MarTech Guide to GDPR here   Apr 6, 2018 by Marketing Land The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea?

Facebook & Instagram ads granted accreditation by the Media Rating Council   Apr 5, 2018 by Amy Gesenhues Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.

From Around The Web

How to succeed with creative vertical video on Instagram, Econsultancy

LinkedIn Pulse: A Complete Guide (+ Examples), Kissmetrics

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