Helpshift’s AI for customer service, eBay’s weather-triggered outdoor campaign & IAS’ anti-fraud solution for in-app ads

Featured story

In eBay's DOOH campaign, the weather plays a starring role   Mar 30, 2018 by Barry Levine This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages.

From MarTech Today

Helpshift unveils AI designed for customer service   Mar 30, 2018 by Barry Levine Its new SensAI is designed for messaging-based customer service.

The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more   Mar 30, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)   Mar 30, 2018 by Scott Vaughan Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads   Mar 30, 2018 by Robin Kurzer The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

From Marketing Land

Reaction: Advertisers cautiously optimistic after Facebook says it's pulling third-party targeting data   Mar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as regulation pressures mount.

Apple iOS 11.3: Business Chat and privacy as a marketing tool   Mar 29, 2018 by Greg Sterling Amid a number of new features, these two could have the most impact.

From Around The Web

As marketing data proliferates, consumers should have more control, TechCrunch

Apple is aggressively hiring Siri engineers after widespread criticisms, VentureBeat

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