Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more

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Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us   Apr 11, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.

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Closing the deal with in-store customers Apr 11, 2018 by Davor Sutija After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.

Best practices for customer data strategies and identity resolution Apr 11, 2018 by Digital Marketing Depot Live Webinar: Thursday, April 26, at 1:00 PM ET (10:00 AM PT)

Facebook confronts class action lawsuit on behalf of 70M users Apr 11, 2018 by Greg Sterling The central claim is that Facebook profited from the transfer of user data without consent.

Native will dominate display spending in 2018 Apr 11, 2018 by Greg Sterling Mobile, social media and Amazon are the major growth drivers.

Oracle adds clouds for analytics, segmentation and loyalty   Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company's first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Grabbr employs blockchain tech to lock-record its social sharing   Apr 11, 2018 by Barry Levine The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric.

A panda named Genius joins this world to boost a new IMAX movie   Apr 11, 2018 by Barry Levine The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.

Where software innovation is needed today: Martech   Apr 11, 2018 by Rob Rasko While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.

Study: Exposure to viewable ads drove a 53% increase in store visits   Apr 11, 2018 by Greg Sterling Viewable ad impressions translate directly into store visits and sales.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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