Marketing Day: Facebook's updated Business Tools Terms, Snapchat tests an e-commerce option & Instagram Nametags

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What marketers need to know about Facebook's updated Business Tools Terms   April 12, 2018 by Greg Finn The updates are largely guided by GDPR and go into effect May 25, 2018.

From Marketing Land

Snapchat looks to offer new e-commerce options for Discover Publishers   Apr 12, 2018 by Amy Gesenhues A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat's Discover platform.

Instagram tests scannable Nametags, taking another page from Snapchat's playbook   Apr 12, 2018 by Amy Gesenhues Similar to Snapchat's Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers.

Report: Sales of Apple smart speaker stall   Apr 12, 2018 by Greg Sterling According to Slice Intelligence Apple saw 10 percent of Q1 US smart speaker sales but the number has fallen more recently.

Behavioral triggered emails: Not just for e-commerce anymore   Apr 12, 2018 by Jose Cebrian You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.

Dynamic Search Ads are for amateurs or superheroes   Apr 12, 2018 by Daniel Gilbert Contributor Daniel Gilbert is definitely not a fan of Google's Dynamic Search Ads. He shares why he feels the ad program doesn't hold a candle to human-powered account management.

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Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us   Apr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.

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