Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

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YouTube ads found on extremist content channels, reigniting company's brand safety issues   Apr 20, 2018 by Amy Gesenhues Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content.

From Marketing Land

How to increase B2B form submissions through conversion testing   Apr 20, 2018 by Abraham Nord Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.

Facebook to change terms of service for members outside Europe ahead of GDPR Apr 20, 2018 by Robin Kurzer The company says that despite the timing of the move, all users will have the same data privacy protections.

MarTech Today's GDPR guide for marketers is now available Apr 20, 2018 by Robin Kurzer We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

WFA to brands: Go beyond GDPR for online data transparency   Apr 20, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of 'people first' over 'data first.'

The evolution of Lucy: Equals 3's AI-powered assistant gets even smarter   Apr 20, 2018 by Robin Kurzer The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.

NYIAX 'completes the loop' with cryptographic ad verification from Rebel AI   Apr 20, 2018 by Barry Levine The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.

This week in GDPR   Apr 20, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation

For more marketing news from around the web, check out the full Marketing Day article on our site.

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