Marketing Day: YouTube’s TrueView ads, the power of podcasting & more

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YouTube's new TrueView for Reach option makes bumper ads skippable   Apr 2, 2018 by Ginny Marvin With the latest TrueView offering, brand advertisers can buy skippable ads under 30 seconds on a CPM basis.

From Marketing Land

Lowest rates for SMX Advanced expire Saturday Apr 2, 2018 by Marketing Land Why pay more for the same ticket? Book by Saturday and save!

Why we need to fight fake reviews Apr 2, 2018 by Wesley Young As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says Contributor Wesley Young.

The power of podcasting: How to boost your reputation and search engine rankings Apr 2, 2018 by Sherry Bonelli Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

From MarTech Today

What every partner marketer needs to know about blockchain Apr 2, 2018 by Pete Cheyne Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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