Oracle adds clouds, Sendwithus’ GDPR-compliant CMS & the status of header bidding

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Oracle adds clouds for analytics, segmentation and loyalty   Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company's first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.

From MarTech Today

Sendwithus launches GDPR-compliant, cloud-based email CMS   Apr 10, 2018 by Robin Kurzer Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.

Consumer groups file FTC complaint against YouTube for collecting kids' personal data without parental consent   Apr 10, 2018 by Robin Kurzer Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.

Header bidding: The biggest trends for 2018   Apr 10, 2018 by Alex Bornyakov Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.

Connect with peers and the martech community   Apr 10, 2018 by MarTech Today Join the marketing technology community at MarTech®, April 23-25 in San Jose. You'll be able to choose from 55+ sessions led by experts from L'Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb and many others.

From Marketing Land

Does Cambridge Analytica have your info? Here's how to check   Apr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

Case study: Digital out-of-home and mobile-location deliver offline success for REI   Apr 10, 2018 by Greg Sterling Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.

Facebook announces election-based independent research initiative as part of its continuing hearts and minds campaign   Apr 9, 2018 by Amy Gesenhues In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users.

From Around The Web

6 Graphic Design Tools for Marketers, MarketingProfs

7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP), CMS Wire

First look at Instagram Nametags, its clone of Snapchat QR codes, TechCrunch

Twitter Bots: An Analysis of Automated Accounts and the Links They Share, Pew Research Center

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