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2018年4月4日 星期三

SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

 
 
Featured story
 

In big win, Apple hires Google AI chief John Giannandrea away from Google

 

Apr 4, 2018 by Greg Sterling

Apple must succeed in AI if it is to remain competitive with rivals.

 
From Search Engine Land
 
7 ways to turn a webinar into a stream of link-attracting content
  Apr 4, 2018 by Jordan Kasteler

Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine your competitors can't keep up with.

 
Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, 'Still I Rise'
  Apr 4, 2018 by Amy Gesenhues

Today would have been Dr. Angelou's 90th birthday.

 
Google local knowledge panel profile images are not loading in search
  Apr 4, 2018 by Barry Schwartz

Broken images in the local Google results seem to be caused by a bug.

 
Bing Ads launches price extensions
  Apr 4, 2018 by Ginny Marvin

Price extensions are available in the US and rolling out to international markets this month.

 
Updated: Google's Ben Gomes expands role to head all of search as John Giannandrea moves to Apple to head AI
  Apr 3, 2018 by Michelle Robbins

Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes

From Marketing Land
 
Update these 3 organizational buzzwords to shift perceptions
  Apr 4, 2018 by Matt Umbro

Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them.

 
Facebook CEO Mark Zuckerberg will testify before Congress next week
  Apr 4, 2018 by Robin Kurzer

The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.

 
Who's storming the stage at MarTech?
  Apr 4, 2018 by Marketing Land

L'Oréal. The New York Times. Verizon. Aetna. Weight Watchers. Netflix. Airbnb. What do they have in common? They'll all be sharing their experiences from the intersection of marketing, technology, and management at MarTech, April 23-25 in San Jose. Join them and thousands of other members of your marketing technology tribe for an inspiring experience.

 
Pinterest's head of ad products exits company less than 6 months after taking over ad business
  Apr 4, 2018 by Amy Gesenhues

After less than a year at Pinterest, Jon Alferness is no longer with the company. He had taken over the site's ad products in December after Tim Kendall left.

 
What mobile marketers really need to know about deep linking
  Apr 4, 2018 by Shani Rosenfelder

Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.

 
Smart marketing still hinges on humanity, not technology
  Apr 4, 2018 by Mike Sands

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.

 
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
  Apr 4, 2018 by Robin Kurzer

The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network "wanted to extend privacy guarantees worldwide in spirit."

 
Adobe rains down announcements for its Experience Cloud
  Apr 4, 2018 by Barry Levine

At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services

 
Facebook now displaying related stories & share info for articles as part of ongoing News Feed test
  Apr 3, 2018 by Amy Gesenhues

Facebook's News Feed test, launched last October, expands to give users more context around news headlines.

 
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
  Apr 3, 2018 by Scott Vaughan

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.


 
 

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