Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
You're prepping for an important ad campaign, and you've got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs.
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent of them.
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