SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Featured story

Google Assistant sometimes uses AccuWeather when their weather service fails   Apr 18, 2018 by Barry Schwartz When Google's first-party responses are not available, Google may ask if you want to use a third-party service.

From Search Engine Land

Voice agents and interfaces will require many new marketing strategies   Apr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

Sarcasm aside, how strict PPC advertiser policies may actually benefit us   Apr 19, 2018 by Andrew Goodman Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.

From Marketing Land

Making the inbox spring to life at last Apr 19, 2018 by Len Shneyder Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.

Jeff Bezos confirms Amazon now has more than 100M Prime members Apr 19, 2018 by Amy Gesenhues For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to shareholders.

Compare 15 marketing automation platforms Apr 19, 2018 by Digital Marketing Depot All new! B2B Marketing Automation Platforms Marketer's Guide updated for 2018

EU Commissioner: Two remaining antitrust cases against Google 'advancing' Apr 19, 2018 by Greg Sterling Billions in additional penalties are at stake.

Search News From Around The Web

Backlinks: The Definitive Guide, backlinko.com

Google On How To Reverse A Site Move & Go Back To Original URLs, Search Engine Roundtable

How Click-Through Rate Impacts Your Google Rankings with Dan Petrovic from Dejan SEO, cognitiveseo.com

How To Avoid Overlap Between Multiple Similar PPC Accounts, PPC Hero

How to Find and Steal Featured Snippets (to Get More Search Traffic), ahrefs.com

How we explored the whole wide world with Google Earth in the past year, Google Blog

Merkle Q1 2018 Digital Marketing Report Released, Merkle

New Undetectable Type of Negative SEO Attack Uncovered, Bill Hartzer

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