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2018年4月11日 星期三

SearchCap: PPC shopping ads and more

 


 
Featured story
 

How to outdo the PPC robots in shopping ads

 

Apr 11, 2018 by Frederick Vallaeys

Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.

 
From Search Engine Land
Google officially rolls out 'More results' search button on mobile
Apr 11, 2018 by Amy Gesenhues

After confirming it was testing the 'More results' button earlier this week, Google tweeted an official announcement about its launch today.

 
ICYMI: Google launches Reach Planner for YouTube & video ad forecasting in AdWords
  Apr 10, 2018 by Ginny Marvin

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

From Marketing Land
 
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
  Apr 11, 2018 by Michelle Robbins

A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.

 
Closing the deal with in-store customers
  Apr 11, 2018 by Davor Sutija

After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.

 
Best practices for customer data strategies and identity resolution
  Apr 11, 2018 by Digital Marketing Depot

When it comes to customer data, fundamentals matter. If you don't know who your customers are, you can't create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions.

 
Facebook confronts class action lawsuit on behalf of 70M users
  Apr 11, 2018 by Greg Sterling

The central claim is that Facebook profited from the transfer of user data without consent.

 
Native will dominate display spending in 2018
  Apr 11, 2018 by Greg Sterling

Mobile, social media and Amazon are the major growth drivers.


 
 

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