SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

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The power of podcasting: SEO keyword angles   April 2, 2018 by Sherry Bonelli In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.

From Search Engine Land

April Fools' Day 2018: Google, Amazon & more have fun over the weekend Apr 2, 2018 by Barry Schwartz April Fools' Day 2018: Google, Amazon & more have fun over the weekend

Lowest rates for SMX Advanced expire Saturday Apr 2, 2018 by Search Engine Land Why pay more for the same ticket? Book by Saturday and save!

7 ways to increase mobile engagement Apr 2, 2018 by Kristopher Jones The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.

From Marketing Land

YouTube's new TrueView for Reach option makes bumper ads skippable Apr 2, 2018 by Ginny Marvin With the latest TrueView offering, brand advertisers can buy skippable ads under 30 seconds on a CPM basis.

Why we need to fight fake reviews Apr 2, 2018 by Wesley Young As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says Contributor Wesley Young.

The power of podcasting: How to boost your reputation and search engine rankings Apr 2, 2018 by Sherry Bonelli Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

Search News From Around The Web

Apple Maps gains statewide transit coverage in Arkansas, Ohio, Maryland & West Virginia, appleinsider.com

Google Search Engineer's Approach to Algo Updates, The SEM Post

Google Testing Yellow Map Pin In Search Results Snippets?, Search Engine Roundtable

My Fifth Post About Context at Google: Adding Context Facts to Question Answers, Go Fish Digital

The Pros and Cons of PPC Bidding, PPC Hero

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