Using martech to support growth, Parsons Lab’s platform for generating GDPR legal docs & a marketer’s brief on blockchain

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Everything old is new again: How some traditional brands have used martech to support growth   Apr 2, 2018 by Robin Kurzer The key to a successful transformation proves to be a focus on core values.

From MarTech Today

Lowest rates for SMX Advanced expire Saturday   Apr 2, 2018 by MarTech Today If you're craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land's SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night.

Parsons Lab launches an online platform to generate GDPR legal docs   Apr 2, 2018 by Barry Levine The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents.

What every partner marketer needs to know about blockchain   Apr 2, 2018 by Pete Cheyne Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.

From Marketing Land

Stop being a link snob and saying no to certain links   Apr 2, 2018 by Julie Joyce Want to know what bugs contributor Julie Joyce when she's building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics 'just because.'

From Around The Web

20 Helpful Alexa Skills for Merchants, Practical Ecommerce

Announcing the build-your-own martech landscape kit, fun for the whole office, Chief Marketing Technologist

Metrics That Matter for Web Personalization, Marketo

Why the Scientific Method is key to better email results, My Emma

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