WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’

Featured story

WFA to brands: Go beyond GDPR for online data transparency   Apr 20, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of 'people first' over 'data first.'

From MarTech Today

The evolution of Lucy: Equals 3's AI-powered assistant gets even smarter Apr 20, 2018 by Robin Kurzer The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.

NYIAX 'completes the loop' with cryptographic ad verification from Rebel AI Apr 20, 2018 by Barry Levine The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.

This week in GDPR Apr 20, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation

From Marketing Land

YouTube ads found on extremist content channels, reigniting company's brand safety issues Apr 20, 2018 by Amy Gesenhues Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content.

From Around The Web

Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat), Digiday

Facebook has auto-enrolled users into a facial recognition test in Europe, TechCrunch

How to Deliver Personalized B2B Experiences With AI, CMS Wire

Post-GDPR, Clients Will Own Data And Agencies Must Get Creative, AdExchanger

The Share of Digital Display Ads Bought Programmatically, MarketingProfs

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