Why 6sense bought ZenIQ, Facebook’s many privacy disasters & Instagram tests scannable Nametags

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Here's why 6sense bought ZenIQ   April 12, 2018 by Barry Levine Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked.

From MarTech Today

Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us Apr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.

From Marketing Land

Snapchat looks to offer new e-commerce options for Discover Publishers Apr 12, 2018 by Amy Gesenhues A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat's Discover platform.

Instagram tests scannable Nametags, taking another page from Snapchat's playbook Apr 12, 2018 by Amy Gesenhues Similar to Snapchat's Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers.

How to outdo the PPC robots in shopping ads Apr 12, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.

From Around The Web

As New Ad Marketplaces Form, Media Companies Must Find Their Place, AdExchanger

Facebook Won't Oppose California Consumer Privacy Act Anymore, Variety

Make Your Conversations More Engaging with GIFs in Messaging, Official LinkedIn Blog

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