Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Featured story

Rookie link-building and content outreach mistakes you won't make twice   Jul 27, 2018 by Gisele Navarro Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.

From Marketing Land

How to test your programmatic creatives like a pro   Jul 27, 2018 by Grace Kaye Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.

Brand Safety Institute debuts to offer new certification programs for digital advertisers   Jul 27, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.

Google allows advertisers to buy ads.txt authorized-only inventory   Jul 27, 2018 by Ginny Marvin Display & Video 360 buyers can opt-in to exclude publishers that have not published ads.txt files.

As Facebook user and revenue growth slows in Q2, advertisers are still on board   Jul 27, 2018 by Ginny Marvin The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech   Jul 27, 2018 by Barry Levine The new offerings are part of the Tech Lab's efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.

Predictions About Data Usage Post-GDPR   Jul 27, 2018 by Rob Rasko Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned.

Why AI for PR may be different than AI for marketing   Jul 27, 2018 by Barry Levine A PR exec sees an essential difference that will keep humans in the game.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us