SMPTE’s new TAXI Complete, achieving breakthrough demand gen & Cedato’s ‘contextual lookalike targeting’

Featured story

Cedato unveils 'contextual lookalike targeting' for programmatic video   Jul 30, 2018 by Robin Kurzer The company says it's the first to offer data-based contextual advertising for video that meets clients' KPIs

From MarTech Today

SMPTE's new TAXI Complete could make multiscreen ads and content commonplace   Jul 30, 2018 by Barry Levine The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or online.

6 steps for achieving breakthrough demand gen: How better data supports more effective outcomes   Jul 30, 2018 by John Steinert Contributor John Steinert explains how to keep off the low-quality high-volume treadmill.

From Marketing Land

5 ways to hack a higher marketing ROI   Jul 30, 2018 by Rex Briggs Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.

From Around The Web

Introducing Marketing API, v3.1, Facebook for Developers

The Facebook Attribution Window: How Facebook Tracks Conversions, Social Media Examiner

YouTube desktop player now supports vertical videos w/ dynamic video player, 9 to 5 Google

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