SearchCap: Bing Ads rolls out new bidding strategies & more

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Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies   Jul 30, 2018 by Ginny Marvin A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.

From Search Engine Land

María Rebeca Latigo de Hernández, Mexican immigrant rights activist, gets a Google doodle   Jul 29, 2018 by Barry Schwartz Google celebrates what would have been the 122nd birthday of María Rebecca Latigo de Hernández.

From Marketing Land

5 ways to hack a higher marketing ROI   Jul 30, 2018 by Rex Briggs Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.

7 easy ways to multiply your conversions   Jul 30, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn't a goal aimed solely at increasing conversions; it's also about meeting customers' growing expectations.

How to use SEO for big ROI during back-to-school and other sales events   Jul 30, 2018 by Karen Bone Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.

Search News From Around The Web

How to Increase Average Order Value With Google Remarketing Campaigns, SpyFu

How to Perform an On-Site SEO Audit, Impression

How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study], Distilled

What's the digital marketing skill set for an SEO Manager?, Smart Insights

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