OpenRTB 3.0, IAB Tech Lab’s blockchain primer and wiki & why AI for PR might be different than for marketing

Featured story

Amazon's advertising and cloud units drive huge profitability in Q2   Jul 27, 2018 by Greg Sterling Ad revenues were roughly $2.2 billion, the second consecutive quarter they exceeded $2 billion.

From MarTech Today

Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment   Jul 27, 2018 by Robin Kurzer Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert.

The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves   Jul 27, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech   Jul 27, 2018 by Barry Levine The new offerings are part of the Tech Lab's efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.

Predictions About Data Usage Post-GDPR   Jul 27, 2018 by Rob Rasko Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned.

Why AI for PR may be different than AI for marketing   Jul 27, 2018 by Barry Levine A PR exec sees an essential difference that will keep humans in the game.

From Marketing Land

How to test your programmatic creatives like a pro   Jul 27, 2018 by Grace Kaye Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.

From Around The Web

What is PPC Management? A Beginners Guide, Acquisio

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