SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more

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Yext integrates local business listings directly into Amazon Alexa   Jul 25, 2018 by Greg Sterling Name, address, phone and hours, with more to come.

From Search Engine Land

Compare the top marketing automation tools and platforms   Jul 25, 2018 by Digital Marketing Depot The latest edition of MarTech Today's "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing automation platform use?

Google Ads arrives. So long, AdWords   Jul 25, 2018 by Ginny Marvin Google's new branding for its ads platform is starting to roll out.

Google to stop supporting public URL submissions to its search index   Jul 25, 2018 by Barry Schwartz Google's public form to submit new URLs to Google is going away.

Google updates its search quality rating guidelines   Jul 25, 2018 by Chris Sherman Google has published a revised version of the 164-page set of guidelines used to help human 'quality raters' evaluate online content and provide feedback to Google.

Google rolling out new white local panel in search results   Jul 24, 2018 by Barry Schwartz Forget that blue Google search results interface for the local panel — here is a new fresh look.

From Marketing Land

Smart content execution will net a lot of inbound links   Jul 25, 2018 by Paddy Moogan Ever wonder why that link-building campaign you spent a lot of time and money on didn't take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links!

Facebook rolls out social video feature Watch Party to all Groups   Jul 25, 2018 by Robin Kurzer The tool lets multiple users watch and comment on the same video in Facebook Groups simultaneously.

ironSource releases new platform to track playable ads' metrics   Jul 25, 2018 by Barry Levine Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games.

Whither digital advertising?   Jul 25, 2018 by Barry Levine Two experts suggest, at this critical junction for targeting via third-party data, that marketers return to their roots.

Twitter tightens access to API platform & restricts number of daily actions an app can perform   Jul 24, 2018 by Amy Gesenhues Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited.

Search News From Around The Web

Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money, Adespresso

High Impact vs. Low Impact SEO Action, GotchSEO

How your feedback has shaped Bing Ads during the first half of 2018, Bing

Local SEO Begins with Community, BrightLocal

Playing detective: how to identify bad backlinks, Distilled

Save Time & Money Managing Bing Ads with Scheduled Imports from Google, Wordstream

The four pillars of a successful Amazon strategy, Econsultancy

The Impact Matrix | A Digital Analytics Strategic Framework, Kaushik

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