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2018年7月31日 星期二

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

 


 
Featured story
 

Twitter shares how it ranks search results after being accused of shadow banning accounts

 

Jul 31, 2018 by Amy Gesenhues

The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search.

 
From Marketing Land
 
Rebranding your local business? Don't start without reading these tips
  Jul 31, 2018 by Jamie Pitman

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.

 
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
  Jul 31, 2018 by Amy Gesenhues

A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.

 
Special rates to SMX East end soon!
  Jul 31, 2018 by Marketing Land

Google's new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East.

 
Facebook updates video ad metrics & adds Moat as measurement partner
  Jul 31, 2018 by Amy Gesenhues

Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play metric.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Send your hybrid marketers to MarTech to stay on the cutting edge
  Jul 31, 2018 by MarTech Today

Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.

 
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
  Jul 31, 2018 by Jose Cebrian

What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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