Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn't a goal aimed solely at increasing conversions; it's also about meeting customers' growing expectations.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.
Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!
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