SearchCap: Google upgrades event search feature, rookie link building & more

Featured story

Google event search feature adds more details and links to book tickets   Jul 26, 2018 by Barry Schwartz Upgrades to Google's event search features include time, location, ticketing providers, sharing, saving and much more.

From Search Engine Land

Rookie link-building and content outreach mistakes you won't make twice   Jul 26, 2018 by Gisele Navarro Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.

From Marketing Land

8 ways to use content to skyrocket user engagement   Jul 26, 2018 by Kristopher Jones Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.

4 must-do's for marketing budget planning   Jul 26, 2018 by Digital Marketing Depot The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.

Google ups its AI services with new Contact Center solution and developer tools   Jul 26, 2018 by Barry Levine The tech giant's conversational platform is now turning into an intelligent virtual agent and agent helper.

New report: Consent management platforms are purchased less often than other privacy tools   Jul 26, 2018 by Barry Levine According to TrustArc and the IAPP, that may be because consent management has too many 'cooks in the kitchen.'

When should marketers use AR and when VR?   Jul 26, 2018 by Barry Levine A marketing tech exec offers some rules of thumb.

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts   Jul 26, 2018 by Amy Gesenhues The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.

Search News From Around The Web

3 Marketing Trends Every SMB Should Tap Into Now, Salesforce

Amazon's Alexa Cast makes it simpler to play music from your phone on Echo speakers, The Verge

Early Days of Voice Search at Google, GoFishDigital

How to Use Google Keyword Planner in 2018 (and Beyond), Ahrefs

More VR in more places, YouTube

No, Google AdWords hasn't backtracked its policy on cryptocurrency ads, 9to5Google

Putting Profitability First in Digital Programs, Point It

SEO vs. PPC | Which One Is Better For You & Your Business?, CognitiveSEO

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