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2018年11月26日 星期一

Analyze data distribution more accurately with time series

 


 

Analyze data distribution more accurately with time series

 

Nov 26, 2018 by Kevin Klein
Using a time series layer to histograms and box and whisker plot visualizations can add true diagnostic value. This is part three of a three-part series about Bing's data distribution tools.

 


 
Navigating Showcase Shopping Ads this holiday season
Nov 23, 2018 by Steve Costanza
Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand.
 
Compare 9 paid search campaign management tools
Nov 21, 2018 by Digital Marketing Depot
Get MarTech Today's "Enterprise Paid Media Campaign Management Platforms."
 
Paid search trends to watch for the 2018 holiday shopping season
Nov 21, 2018 by Andy Taylor
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
 
State of the Google Shopping auction heading into the 2018 holiday season
Nov 20, 2018 by Andy Taylor
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?
 
Product listing ads, digital co-op and the $13 billion opportunity
Nov 20, 2018 by Andreas Reiffen
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
 
A closer look at Bing's box and whisker plots to analyze CPC data
Nov 20, 2018 by Kevin Klein
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing's data distribution tools.
 
Google Ads showing Black Friday click, impression share trends in Overviews
Nov 19, 2018 by Ginny Marvin
Advertisers will be able to see how their campaigns are trending over last year throughout the week.
 
Cast your vote: Let's give 'exact match' real meaning with a new name
Nov 19, 2018 by Ginny Marvin
We're holding a totally unauthorized vote to rename exact match. Cast your best ideas!
 
Bing histograms reveal better business intelligence metrics with data distribution
Nov 19, 2018 by Kevin Klein
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing's data distribution tools.
 

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