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2018年11月29日 星期四

SearchCap: Bing in SwiftKey, Google My Business API, Intent Lab search insights

 


 
Featured story
 

Google My Business API v4.3 has been released

 

Nov 29, 2018 by Barry Schwartz

The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.

 
From Search Engine Land
 
Bing teams up with Intent Lab to add deeper AI-powered insights to search
  Nov 29, 2018 by Robin Kurzer

The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.

 
Google keyword match type tournament: Place your bets on Exact
  Nov 29, 2018 by Marc Poirier

The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.

 
Bing competes with Google's Gboard with SwiftKey partnership
  Nov 29, 2018 by Barry Schwartz

Google's Gboard has some competition for its search-enabled keyboard now.

 
Here's how to monitor for negative SEO
  Nov 29, 2018 by Janet Driscoll Miller

Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.

From Marketing Land
 
Move over, Prime Day. Amazon's Cyber Monday takes the crown.
  Nov 29, 2018 by Barry Levine

This year's Cyber Monday was the online retailer's biggest day of sales, ever.

 
YouTube launches Stories feature for creators with 10K subscribers
  Nov 29, 2018 by Amy Gesenhues

First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.

 
5 predictions for B2B marketing in 2019
  Nov 29, 2018 by Peter Isaacson

Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.

 
Measuring return on content: It's simpler (and more important) than you think
  Nov 29, 2018 by Casey Wuestefeld

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.


 
 

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