Marketing Day: Black Friday / Cyber Monday, holiday sales, more

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Consumers spent a record $6.22 billion online on Black Friday   Nov 26, 2018 by Robin Kurzer Shoppers are no longer waiting for Black Friday and they're purchasing on smartphones more than ever this year.

From Marketing Land

With so many choices, which SEO tool is right for you?   Nov 26, 2018 by Digital Marketing Depot Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are in enterprise SEO platforms. What you should look for in an SEO […]

The new world of marketing   Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider Studios Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]

Using data responsibly doesn't have to weaken marketing strategies   Nov 23, 2018 by Gladys Kong In today's diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.

Janrain launches its new Identity Central solution   Nov 21, 2018 by Barry Levine The identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Virgin Holidays powers travel recommendations with social posts   Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media.

7 ways to use dynamic content and multiply your conversions   Nov 26, 2018 by Digital Marketing Depot Five years ago, people were awed when Amazon could recommend a product they'd love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

The new world of marketing   Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider Studios Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]

Using data responsibly doesn't have to weaken marketing strategies   Nov 23, 2018 by Gladys Kong In today's diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.

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