Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

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YouTube launches Stories feature for creators with 10K subscribers   Nov 29, 2018 by Amy Gesenhues First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.

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Move over, Prime Day. Amazon's Cyber Monday takes the crown.   Nov 29, 2018 by Barry Levine This year's Cyber Monday was the online retailer's biggest day of sales, ever.

5 predictions for B2B marketing in 2019   Nov 29, 2018 by Peter Isaacson Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.

Measuring return on content: It's simpler (and more important) than you think   Nov 29, 2018 by Casey Wuestefeld Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.

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Facebook passes key hurdle in MRC viewability reporting audit   Nov 29, 2018 by Robin Kurzer The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.

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