| Dear MarTech Enthusiast,
"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." - F. Scott Fitzgerald
Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, new rules of marketing, which I discussed a few months back at MarTech in Boston: - Centralize everything you can.
- Decentralize everything you can.
- Automate everything you can.
- Humanize everything you can.
- Embrace continuous change.
Those contradictory principles are the roadmap for operating efficiently, innovating continuously, oozing authenticity and enhancing your brand. What more could a marketer ask for? (Watch my keynote from Boston here.)
Sound like the kind of conversation you want (or need?). Then join us at MarTech, April 3-5 in San Jose as we tackle the new, new rules framework, exploring each element with in-depth case studies and frank discussions from leading brands and agencies.
Use your remaining 2018 budget for this outstanding offer
Book your pass today and save $450 off on-site rates. You'll unlock the complete conference experience: sessions, keynotes, networking, amenities, expo hall, and more.
For maximum value, bundle your All Access pass with a half-day, exclusive MarTech workshop for an opportunity to train in an immersive, intimate environment. Choose from these in-depth topics: Workshops seating is limited. Secure your seat today! 
-Scott Brinker, MarTech Conference chair and founder, chiefmartec.com
P.S. Send three or more members of your crew for the ultimate team-building experience: They'll take in more sessions, connect with more vendors, AND unlock special discounts of up to 20% off on-site rates! | 
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