Claritas buys Barometric, Facebook’s viewability audit, 5 predictions for B2B marketing

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Facebook passes key hurdle in MRC viewability reporting audit   Nov 29, 2018 by Robin Kurzer The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.

From MarTech Today

Claritas buys Barometric, marrying user segmentation with attribution   Nov 29, 2018 by Barry Levine Together, the companies say they will be able to offer targeting and optimization for ads.

From Marketing Land

5 predictions for B2B marketing in 2019   Nov 29, 2018 by Peter Isaacson Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.

From Around The Web

Facebook Considered Charging for Access to User Data, Wall Street Journal

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook, TechCrunch

7 tips for improving marketing technology stacks, SearchCRM

4 Ways AI Will Revolutionize the Marketing Industry, ReadWrite

Columbia, IBM launch two blockchain accelerator programs, EdScoop

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