Facebook rolls out GDPR, voice agents need new strategies & Snapchat offers new Shoppable AR Lenses

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Facebook starts to roll out GDPR notifications and consent requests   Apr 18, 2018 by Greg Sterling The company may have an uphill battle ahead to get users to share personal data.

From MarTech Today

Report: More than 75 percent of US companies concerned about meeting GDPR deadline   Apr 18, 2018 by Robin Kurzer A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU regulation.

Voice agents and interfaces will require many new marketing strategies   Apr 18, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

MarTech Today's GDPR guide for marketers is now available   Apr 18, 2018 by Robin Kurzer We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation.

Marketers must get geeky about campaign lift and control groups. Here's why   Apr 18, 2018 by Gladys Kong When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.

From Marketing Land

Facebook reopens review process for Instant Games & Messenger apps   Apr 18, 2018 by Amy Gesenhues After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps?

Facebook's 'Premieres' video format will let publishers post prerecorded video as live footage   Apr 18, 2018 by Amy Gesenhues Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.

Snapchat broadens its ad options with new Shoppable AR Lenses for brands   Apr 18, 2018 by Amy Gesenhues Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.

From Around The Web

A New Beginning For In-App Measurement, AdExchanger

From transparency to in-housing: The 5 biggest issues facing the ad agency model, Digiday

The Marketer's Glossary of GDPR Terminology, Marketo

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