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2018年4月19日 星期四

Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials

 


 

Google's mobile-first indexing has set sail. Are you on board? 5 SEO essentials

 

Apr 17, 2018 by Jim Yu
We've been hearing about mobile-first indexing forever, and now the changes are here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.

 


 
Voice agents and interfaces will require many new marketing strategies
Apr 19, 2018 by Barry Levine
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
 
Google Assistant sometimes uses AccuWeather when their weather service fails
Apr 18, 2018 by Barry Schwartz
When Google's first-party responses are not available, Google may ask if you want to use a third-party service.
 
The 40-point SEO checklist for startups
Apr 18, 2018 by Pratik Dholakiya
Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track.
 
Google may issue manual actions over job schema on expired job listings
Apr 17, 2018 by Barry Schwartz
You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.
 
Here's how to use Twitter to dominate the Google search results
Apr 16, 2018 by Chris Silver Smith
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
 
Want to target position 0? Here's what you need to make that happen
Apr 13, 2018 by Karen Bone
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
 
4 underutilized schema markup opportunities that impact SEO
Apr 13, 2018 by Tony Edward
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
 
Research: Google local algorithm uses 2:1 clustering formula
Apr 13, 2018 by Greg Sterling
Study identifies Local Pack results distance pattern.
 
4 hreflang tag errors Google corrects for you
Apr 12, 2018 by Patrick Stox
Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you.
 
Chrome tests showing themed search suggestions based on Google search history
Apr 12, 2018 by Barry Schwartz
Chrome uses past Google searches to show a set of search suggestions about what you might be researching.
 

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