Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses

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Facebook's 'Premieres' video format will let publishers post prerecorded video as live footage   Apr 18, 2018 by Amy Gesenhues Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.

From Marketing Land

Facebook reopens review process for Instant Games & Messenger apps   Apr 18, 2018 by Amy Gesenhues After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps?

Adobe gets more serious about voice interaction with purchase of Sayspring   Apr 18, 2018 by Barry Levine The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

Snapchat broadens its ad options with new Shoppable AR Lenses for brands   Apr 18, 2018 by Amy Gesenhues Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.

Senators introduce privacy 'bill of rights' to protect consumer data   Apr 17, 2018 by Robin Kurzer The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules.

Want to target position 0? Here's what you need to make that happen   Apr 17, 2018 by Karen Bone Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

Here's how to use Twitter to dominate the Google search results   Apr 17, 2018 by Chris Silver Smith If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Voice agents and interfaces will require many new marketing strategies   Apr 18, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

Facebook's secret 'Loyalty Prediction' ad tool anticipates future user behavior & purchases   Apr 18, 2018 by Amy Gesenhues Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.

MarTech Today's GDPR guide for marketers is now available   Apr 18, 2018 by Robin Kurzer We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation.

Facebook starts to roll out GDPR notifications and consent requests   Apr 18, 2018 by Greg Sterling The company may have an uphill battle ahead to get users to share personal data.

Marketers must get geeky about campaign lift and control groups. Here's why   Apr 18, 2018 by Gladys Kong When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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